I assume it's like the BBC America "The Watch" or the Mindy Kaling "Velma". You want to do some bullshit show, you don't have the talent to make something worth watching, and you don't have enough name recognition to trick people into watching it, so you skin something people love, and fill the fleshy sack with your own rubbish?
In the case of the Halo guy, I assume he THOUGHT he would have more control to push the thing he wanted to make INTO the empty skin of the thing he had to make.
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I assume it's like the BBC America "The Watch" or the Mindy Kaling "Velma". You want to do some bullshit show, you don't have the talent to make something worth watching, and you don't have enough name recognition to trick people into watching it, so you skin something people love, and fill the fleshy sack with your own rubbish?
In the case of the Halo guy, I assume he THOUGHT he would have more control to push the thing he wanted to make INTO the empty skin of the thing he had to make.
Just a guess, tho.